LWM horiz trans white writing

Helping businesses grow with clarity and creativity

About Lisa Wakeford Marketing
Running a small business means spinning a lot of plates. Marketing is important — but when you’re juggling logistics, admin, customers and growth, it’s often the thing that gets pushed to the bottom of the list.


I know that feeling well, because I’ve been there myself.


I’m a freelance marketing consultant with over 20 years’ experience across sales, advertising, PR and marketing, and I’ve also run my own wholesale and retail business. That combination means I understand both the strategic side of marketing and the day-to-day realities of running a business.

My background

My career spans media sales, brand development, social media strategy, CRM and email marketing, newsletters and PR.

I hold a Chartered Institute of Marketing (CAM) qualification, covering PR, advertising, communications and marketing, and I bring this broad experience into every project I work on.


Alongside this, I currently work within the marine sector and have experience supporting retail and customer-facing businesses, where clarity, consistency and strong customer relationships really matter.


I also have a degree in French and spent ten years living and working in France. I’m fluent in French and particularly enjoy supporting businesses working across the UK and France — whether that’s helping French brands enter the UK market or UK businesses reach French audiences.

Why I work with small businesses


Working freelance allows me to balance family life while offering my clients flexible, reliable support that fits around the realities of running a small business. I’m passionate about helping small business owners put practical, achievable marketing in place — marketing that supports growth without adding unnecessary pressure.

How I work

I work collaboratively and hands-on, adapting my support to what you actually need.


There’s no one-size-fits-all approach. Sometimes that means shaping a clear marketing strategy; other times it means getting involved in the detail, supporting activity as it happens, or providing consistent ongoing support to keep things moving forward.


With a strong interest in creative and visual marketing, I also bring an eye for content and presentation that feels authentic to your brand.

What Matters to Me

The way I work is guided by a few simple principles:

Honesty – clear advice and no unnecessary jargon


Consistency – marketing that’s sustainable and manageable



Results – focusing on what genuinely supports growth


Simplicity – keeping things clear, focused and effective

Lets Work Together

If you’re a small business looking for thoughtful, practical digital marketing support from someone who understands the pressures you’re under, I’d love to hear from you. 



Get in Touch Today
where i have worked
highlights coverage achieved